We normally think of a lemonade stand as a way for kids to make a few dollars on a hot summer day, but lately they’ve become a way to reintroduce pharmacy staff to facilities that have had to redesign their protocols for visitors due to the pandemic.
Over the last few months, due to safety concerns, our consultant pharmacists, nurse account managers and customer service staff have had to curtail their regular onsite visits. Now, as processes are becoming more standardized, our sales and marketing staff has opened their own lemonade stands to renew in-person relationships with our customers.
When a facility agrees to accept Southern’s lemonade stand offer, the marketing team supplies the drinks and snacks for the residents and facility staff. It’s a wonderful way for the pharmacy to reconnect and spread goodwill.
In some cases, where the community is not quite ready for visitors, Southern Pharmacy has been offering “Front Porch Visits” where the snacks are provided to the staff who then distribute them. During the quick visit, the sales/marketing team spends a few minutes catching up with facility staff.
All three Southern Pharmacy locations are taking part and to date, over 25 visits have been hosted or scheduled.